Content marketing is no longer a new concept for the investment industry, however efficiency of content production and distribution is still a key issue for marketers. Challenges include disseminating content to key intermediaries; how much content should you produce? How much should be specifically about product, and how much should look at markets?

Marketers must walk a line between what financial intermediaries really want and their own key objectives: positioning and selling investment vehicles.

Hoping to help you with these queries Investment Content Marketing Conference is returning for a second year on the 9th March at The Radisson Bloomsbury. This year we will be focusing on:

  • The best way to distribute your content
  • Why not all content is born equal
  • Creating a conversation between your content and SEO
  • The impact of GDPR
  • Industry case studies