Content marketing is no longer a new concept for the investment industry, however efficiency of content production and distribution is still a key issue for marketers. Challenges include disseminating content to key intermediaries; how much content should you produce? How much should be specifically about product, and how much should look at markets?
Marketers must walk a line between what financial intermediaries really want and their own key objectives: positioning and selling investment vehicles.
Hoping to help you with these queries Investment Content Marketing Conference is returning for a second year on the 9th March at The Radisson Bloomsbury. This year we will be focusing on:
- The best way to distribute your content
- Why not all content is born equal
- Creating a conversation between your content and SEO
- The impact of GDPR
- Industry case studies