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Programme

 

*Please note: This programme is subject to change

08:30-09:00

Meet and greet over coffee

09:00-09:05

Welcome address by Tom Wright, Director of Content & Performance Marketing Services, Incisive Media

09:05- 09:35

Opening keynote: Outside the bubble

Charlotte will present a case study about Barclays’ multi award winning content strategy, the Barclays Editorial Board, which has cut their production process down from six weeks to just 72 hours through regular meetings and clear roles within the team.

Charlotte Povey, Head of Content Strategy, Barclays

09:40- 10:10

The good, the bad and the ugly
  •          An overview of the UK financial promotion regime
  •          Where does responsibility lie?
  •         When you should consult your compliance department
  •          Exploring common mistakes in social media, email campaigns and online   advertising
Michael Booth, Regulatory Director, Eversheds

10:15- 10:45

Jumping on the bandwagon?
  • Why are you creating your content?
  • Quantity over quality?
  • Creating a cohesive strategy
  • Speed to market
Peter Beckett, Head of UK and International Marketing, Schroders

10:45- 11:05

Networking Break: Caffeine Hit

11:05- 11:35

Tailoring your content: Global to local
  • Utilising your budget
  • Helping you create a voice
  • How to tailor your content

 

11:40- 12:10

Be first or be the best!

This session will present first-hand experience of how to create a successful blog against a sea of content and how to make sure you’re either the best or the first.

  •            How to get creative within the brief
  •            Deciding the USP of your blog
  •            What the authors want from their marketing team
John Magrath, Partner, Head of Distribution, TwentyFour Asset Management

 

12:15– 12:55

 

Closing keynote panel: Industry predictions

The financial services have been slower embracing content marketing compared with other industries and a recent CMI study found that the main goals of content marketing for financial marketers were brand awareness and engagement followed by lead generation. So what is the future for content marketing, how can content marketing actually deliver tangible leads in an industry where ROI is paramount? This session will discuss how an alignment of distribution and marketing could help to deliver a continuous dialogue and commercial success.

Joe Parkin, Head of Wealth and Retail, iShares BlackRock
Kira Nickerson, Head of Editorial, BNY Mellon
Simon Hillenbrand, Director of UK Retail, Henderson Global Investors
James Whiteman, Head of Investment Communications, Aberdeen Asset Management
Chair: Hardeep Tawakley, Content Strategist, Incisive Media

12:55

Closing remarks and close of conference

Tom Wright, Director of Content & Performance Marketing Services, Incisive Media