Investment Marketing and Social Media Conference
*** Please note the information on this site is for the 2015 event. For more information and to keep updated on the 2016 event please contact Elena via firstname.lastname@example.org ***
The use of social media has increased industry transparency, interaction and client engagement and as a result revolutionised the way firms, across all sectors, develop their marketing strategy. With over 1.19 billion monthly users on Facebook, 316 million monthly twitter users and over 380 million registered members on LinkedIn - social media is an incredible resource that businesses need to be tapping into. However the asset management industry has been slow on the online communication uptake, with many approaching social with caution due to the highly regulated nature of the finance industry.
Many are left asking: What are the most effective social platforms to convey our message? How do I measure our ROI for social? What are the risks and rewards attached to social media marketing? What can I post - will this conflict with FCA regulations and compliance?
Thus Investment Week is thrilled to announce the launch of our brand new event: Investment Marketing and Social Media Conference to answer all your social media questions. This half day event aims to meet the changing needs of senior marketers and media professionals at major financial institutions.
Very insightful and great to hear from peers in the same industry sharing ideas, solutions and 'Next Practices' not 'Best Practices'.Charlene Sagoe, Natixis Global Asset Management