Programme List - Investment Marketing and Social Media Conference 2018



08:15 - 08:45

Meet and greet over coffee

08:45 - 08:50

Welcome address

08:50 - 09:25

KEYNOTE Address: Future social media trends

09:25 - 09:55

Innovating your twitter campaign
  • Setting clear objectives for your campaign
  • Using a variety of Twitter tactics; visual and written content including infographics, questions and relevant hashtags.
  • Insuring longevity


09:55 - 10:25

Cultivating a tone of voice

Consumers will most likely come into contact with a business via social media, which means you need to retain consistency throughout your social networks. Brand consistency makes or breaks a business and the tone and style of your writing can do the same.

  • Knowing your audience
  • Remaining consistent
  • Creating a persona: imagine your business as a person. How would you describe them? What characteristics would they have?
  • What language would they in a certain situation? Is it in line with their hypothetical personality?


10:25 - 10:45

Networking Break: Caffeine Hit

10:45 - 11:15

Compliance, regulation, restrictions
  • Making sure your workforce are compliant when sharing on social.
  • Making the most of GDPR

Richard Eccleston, Social & Digital Media Manager, Wesleyan

11:15 - 11:45

How to engage the workforce
  • Stakeholder buy-in: educating the investment team
  • Demonstrating ROI
  • Ensuring cohesion between the teams
  • Balancing your budget

Jeannie Dumas, Head of Corporate Communications and Shareholder Relations, Hermes Investment Management

11:45 - 12:15

PANEL DISCUSSION: Social media best practice examined 


  • What should marketers in financial services consider for the next 2-5 years e.g. changing demographics, new technology 
  • What advice would you give to a new colleague



Closing remarks and close of conference

*Programme subject to change.